Why homepage copy matters and how to get it right
Posted: July 11, 2024Your website represents an investment of your time and money, so make sure it’s working as hard as possible for you! Great websites can do a lot for your brand: […]
READ MORE
hjnshke
Editorial, advertorial and adverts: what’s the difference?
Posted: May 1, 2024You’ve just brewed up some coffee and opened a magazine or newspaper, or picked up your phone to browse a website. As you flip through the pages or scroll the […]
READ MORE
FAQS – working with a specialist equestrian and outdoors copywriter
Posted: March 12, 2024If you’ve been following along on social media and think you might need my help, the chances are you have a couple of questions. In this blog I’m sharing some […]
READ MORE
What are Google’s EEAT guidelines and why do they matter?
Posted: February 1, 2024I’ve posted on social media and written a blog earlier this year, both times explaining why blogging is so important for businesses of all sizes – and it’s great advice for anyone […]
READ MORE
Read my top 10 reasons why you need a business blog in 2024
Posted: January 8, 2024Does this blog title sound a little familiar? If you read my blogs on a regular basis, it should! Just two years ago I posted a blog that shared the […]
READ MORE
Christmas – a time for celebration, reflection and, hopefully, boredom
Posted: December 12, 2023In the face of relentless screen time and a constantly entertained brain this blog is cry out for boredom, wrapped up as an ode to Christmas. I’m completely obsessed with […]
READ MORE
How to use blogging to grow your business
Posted: November 6, 2023It’s a fact of life today that every business needs to have an online presence. People tend to pick up their phone and Google something, check social media or shout […]
READ MORE
What’s the difference between copywriting and content writing?
Posted: October 8, 2023In this blog, I’m offering my two pennies on something that I didn’t realise people cared about. However, it recently came to my attention that some people do care AND other […]
READ MORE
Sloppy copy: why correct spelling, grammar and punctuation matter
Posted: October 31, 2022It’s Halloween today and in the spirit of the occasion, I’m going to dive headfirst into something which gives me the shivers virtually every single day. Sloppy copy! That’s right, […]
READ MORE
Five reasons to work with an equestrian and rural copywriter
Posted: May 25, 2022Let’s kick off with a question – do you know what a copywriter actually does? When I meet new people (something that I’ve been doing a LOT of recently, but […]
READ MORE